Love & Basketball : Ashley & Jeff

I love working on my close friends weddings, because all the time and energy I put into it, is manifested with a little more heart and soul. When my college roommate and BFF, Ashley told me she is not passionate about anything in life but the Lakers, her family, and Jeff, it was no surprise when she revealed her wedding theme would most definitely be oriented around NBA team, The Los Angeles Lakers. {And yes, I’m behind on this post, but it’s Lakers Season now…so it’s relevant.}

The other bridesmaids and I tried to convince her to save the casual sports theme for the bridal shower {Check out our Casino Couture Shower we threw for her instead} but she was adamant about a Purple & Gold Championship Lakers Wedding to the fullest. They decided on a combined Lakers + Ravens Sports themed wedding, which highlighted the commonality between both the teams and them. Half the table number photographs were at the Ravens Stadium in Baltimore, and half were taken in Lakers jersey’s in the Staples Center in Los Angeles.

So we were posed with the challenge to create a Lakers and Ravens inspired, Purple & Gold, Indian-esque -but-modern Wedding Invitation set and corresponding stationery, while still being elegantly chic. Last time I went to a Lakers game, I wore Nike’s, distressed jeans, hoop earrings, and a jersey…so far from elegantly chic. It was a challenge we happily accepted.

First, we had to modify the traditional purple & gold color palette associated with the Lakers. We opted for a deep plum and a antique gold with a pearl gold, and Topaz Swarovski Crystals. Once the colors were set, coming up with a design that embodied both their tastes, vision, and aesthetic was our next task. I think it worked out well, because we built a cohesive set with the invitations, labels, program booklets, water bottle labels, escort cards, and food label tags.

And that’s when I thought of one of my favorite ad campaigns. The NBA in the US promoted the 2008 Playoffs and Finals with an epic tagline: “There Can Only Be One.”  This led to an integrated advertising campaign involving interactive, print and film components. The campaign, featuring two players at a time, {Shaq & Kobe below} promoted basketball games on NBA, TNT, ESPN and ABC, connecting with fans online at www.nba.com/therecanonlybeone where users were allowed to submit their own.

It was brilliant. It was timeless.

And while all of this seems so far removed from Paper, Daydreams, and…Weddings… this was actually the inspiration for all of the above for the beautiful couple, Ashley & Jeff. I’ve never met  any couple like Ashley and Jeff. They’re equally complimentary and compassionate, and just like the tagline, there can only be one…like them. They’re brilliant. They’re timeless.

The Escort Cards inspired by  Sporting Event Tickets {read: Lakers Tickets} with the inspirational tagline for the couple.

The creative, clever, and custom table numbers photographed at both the Staples Center in Los Angeles, and the Ravens Stadium in Maryland.

The breathtaking bride Ashley, with her beautiful twin sister, Anisha.

There Can Only Be One.

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About Sadia Khawaja

paper snob.

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