Sh*t Brides Say

Posted by Sadia Khawaja on January 17th, 2012

Despite the countless amount of ‘Sh*t anyone says’ viral videos floating the internet, we love the efforts put forth via TheKnot.com to create one that all our brides-to-be can relate to…and laugh at. Enjoy.

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Love & Basketball : Ashley & Jeff

Posted by Sadia Khawaja on January 6th, 2012

I love working on my close friends weddings, because all the time and energy I put into it, is manifested with a little more heart and soul. When my college roommate and BFF, Ashley told me she is not passionate about anything in life but the Lakers, her family, and Jeff, it was no surprise when she revealed her wedding theme would most definitely be oriented around NBA team, The Los Angeles Lakers. {And yes, I’m behind on this post, but it’s Lakers Season now…so it’s relevant.}

The other bridesmaids and I tried to convince her to save the casual sports theme for the bridal shower {Check out our Casino Couture Shower we threw for her instead} but she was adamant about a Purple & Gold Championship Lakers Wedding to the fullest. They decided on a combined Lakers + Ravens Sports themed wedding, which highlighted the commonality between both the teams and them. Half the table number photographs were at the Ravens Stadium in Baltimore, and half were taken in Lakers jersey’s in the Staples Center in Los Angeles.

So we were posed with the challenge to create a Lakers and Ravens inspired, Purple & Gold, Indian-esque -but-modern Wedding Invitation set and corresponding stationery, while still being elegantly chic. Last time I went to a Lakers game, I wore Nike’s, distressed jeans, hoop earrings, and a jersey…so far from elegantly chic. It was a challenge we happily accepted.

First, we had to modify the traditional purple & gold color palette associated with the Lakers. We opted for a deep plum and a antique gold with a pearl gold, and Topaz Swarovski Crystals. Once the colors were set, coming up with a design that embodied both their tastes, vision, and aesthetic was our next task. I think it worked out well, because we built a cohesive set with the invitations, labels, program booklets, water bottle labels, escort cards, and food label tags.

And that’s when I thought of one of my favorite ad campaigns. The NBA in the US promoted the 2008 Playoffs and Finals with an epic tagline: “There Can Only Be One.”  This led to an integrated advertising campaign involving interactive, print and film components. The campaign, featuring two players at a time, {Shaq & Kobe below} promoted basketball games on NBA, TNT, ESPN and ABC, connecting with fans online at www.nba.com/therecanonlybeone where users were allowed to submit their own.

It was brilliant. It was timeless.

And while all of this seems so far removed from Paper, Daydreams, and…Weddings… this was actually the inspiration for all of the above for the beautiful couple, Ashley & Jeff. I’ve never met  any couple like Ashley and Jeff. They’re equally complimentary and compassionate, and just like the tagline, there can only be one…like them. They’re brilliant. They’re timeless.

The Escort Cards inspired by  Sporting Event Tickets {read: Lakers Tickets} with the inspirational tagline for the couple.

The creative, clever, and custom table numbers photographed at both the Staples Center in Los Angeles, and the Ravens Stadium in Maryland.

The breathtaking bride Ashley, with her beautiful twin sister, Anisha.

There Can Only Be One.

Wedding Photography: AACreation | Event & Floral Design: 2Create Design Studio | Table Number Photography: Gulati Photography
Stationery + Invitation Photography: PaperDaydream, Danny Cheung, & AACreation
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Echoes of Silence

Posted by Sadia Khawaja on January 3rd, 2012

When I can’t sleep and I have songs on repeat….emo art usually results. This song is beautiful, and The Weeknd’s voice is so mesmerizing…and addictive.

The Weeknd – Echoes Of Silence by The_Weeknd

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Branding Video

Posted by Sadia Khawaja on January 2nd, 2012


Um so my friend made us a really beautiful video with our business card to an instrumental rendition of Kanye West’s Blame Game that he’s playing!

The best part: this was all shot and edited on the iPhone!

And the back of my card:

Our business cards are letterpressed on 220# weight paper with rounded edges, each embellished with a Swarovski Crystal AB Clear.

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2012

Posted by Sadia Khawaja on December 31st, 2011

Happy New Year! xo.

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Sparkle & Shine

Posted by Sadia Khawaja on December 20th, 2011

I may not celebrate Christmas, but I love, love celebrating the season. From the really over the top decor, the wintery warmth, the limited edition holiday drinks and food, to the cheesy music — and of course, all of the lights…this cool season makes me feel all warm and fuzzy, and makes me want to turn paper into bling. {Ok, maybe I feel like that year-round}

And I really, really wish I had a Christmas tree so I can glam/bling/embellish it up, but since I don’t — I took all that out on this holiday card.  The original concept was supposed to parallel with the season’s fashion trend of sequin dresses.  Instead of the glitter mount, it was supposed to be backed by  gold sequined fabric. That was a fail, after seeing the first prototype. In theory, it was a good idea. =| No worries, I still gots ton of gold sequined fabric, and I think I will have my tailor make me a dress like the Alice + Olivia one.  I get to match my cards =]

I’m working on my über sparkley dress, but in the meantime, I hope you find plenty of ways to sparkle and shine this season — with or without gold sequins…!

‘Tis the season to Sparkle & Shine — Here’s to a Holiday, that’s merry & divine. xoxo.

PD.

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Cozy Cabin Christmas

Posted by Sadia Khawaja on December 18th, 2011

So his name may not be Rudolf…and he may not have a red nose, and more importantly, he’s not even a reindeer. All the while, I still want you to feel like you have a piece of a cozy Christmas in your hand when you receive {or give out} our Moose-Mix Holiday Card.

Our leather bound mounted card is supposed to make you feel like you want to snuggle next to the fireplace, roast marshmallows, and maybe a few chestnuts, and sip some hot chocolate…while staring at your moose or deer head mounts above, in a random cabin somewhere. If you don’t feel like this, then I fail as an artist, and in life, really.

The antique gold envelope with the antique gold double-sided satin ribbon was intended to add a little glam-chic to the contrasting woodsy design. Your personal note tucks neatly behind the ribbon.

So roast them chestnuts, open that fire, make some s’mores, and send out some warm wishes, with holiday kisses.

Happy Holidays =]

ex’s & ohhh’s

PD

PS: I drank BOTH those cups of hot chocolate after this photoshoot. I wanted to throw up…I hope you don’t feel that way after looking at these.

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Fa La La La La

Posted by Sadia Khawaja on December 11th, 2011

I love Flipboard’s magical curation style.

20111211-024009.jpg

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The Best Eidi Ever.

Posted by Sadia Khawaja on November 9th, 2011

How freaking adorable is Baby Saif?! I have yet to meet this adorable bundle of joy, but just one look at this face, and I’m in love. We just received this photo of him posing with his Eidi money and our Eid Card! This just pretty much made our year. <3

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Bookera Branding Inspiration LookBoard

Posted by Sadia Khawaja on November 9th, 2011
Commissioned to work on the logo for an up and coming start-up based in SF, that will change the way you access ebooks. We wanted to make sure we honed in on the right vibe. Therefore, we created two different inspiration color boards to make sure we shared the same vision as the client – and vice versa. They ended up choosing the green palette! Which one would you have chosen?
The Green+ Natural Palette:
Inspired by Grass, Exotic Leaves, Limes, Recycled Newspaper, Vintage Books, and Tree Bark. The idea is to channel natural elements that harmoniously bridge our familiar natural environments, with our urban city lifestyle environment. The eco-friendly palette reminds us of our connection to nature in our digital age – preserving our trees and forgoing paper and print. Embracing our surroundings whilst embracing ebooks at our fingertips. Literally. The idea of letting you unplug/plug-in with the natural world and the digital one simultaneously.
Blue+Green Color Palette:
Inspired by the ocean, the sky, natural gemstones, and architecture. The idea is to channel elements that bookera is built upon; ‘sky is the limit’ and ‘the world is your ocean‘ while creating a clean platform for you to get there – through reading in the digital era.
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Sanna & Johnson : The Engagement {Coral + Apple Green}

Posted by Sadia Khawaja on November 2nd, 2011

When Sanna hired us to do her engagement party invitations, we couldn’t have been more excited. She already had her engagement outfit ready to go, so the color palette was set: coral and mint green, per her request. We sent her color swatches for approval, and then got to work on the design.
Though her beautiful outfit and decor was more of a peach and apple green — everything tied in together seamlessly.

Click to continue reading “Sanna & Johnson : The Engagement {Coral + Apple Green}”

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Magic Potion No. 5

Posted by Sadia Khawaja on October 30th, 2011

Our True Blood…I mean Red Wine Bottle Labels. Happy Halloween kids.

blood & kisses,

PD

Click to continue reading “Magic Potion No. 5″

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Let There Be Light

Posted by Sadia Khawaja on October 26th, 2011

Happy Diwali for those observing this holiday — celebrating the festival of lights!

Check out my article last year on Louis Vuitton + Diwali here.

xo,

PD

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Blush Pink + Peach Pleasure Color Inspiration

Posted by Sadia Khawaja on October 20th, 2011

We’re currently working on the look and scheme for a couple’s upcoming engagement party! The bride-to-be wanted a very light pink, so we came up with a ombre palette that incorporates our version of ‘light’…it’s perfect for the blushing bride-to-be. What are your thoughts?

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Golden Opportunity Inspiration Board | Fall 2011

Posted by Sadia Khawaja on October 5th, 2011

Our StyleGuide vol. 2 on Divanee Weddings

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